Health and well-being coaching is a strength based approach to creating wellness both mentally and physically. It incorporates aspects of general life coaching (helping you get to where you want to be) and has an emphasis on health and well-being.

The aim of a health coach is to empower and inspire an individual to adopt behaviours that are conducive to the overall health and well-being of the individual in both the short and long term. The role of a health coach is to inspire self confidence, share knowledge and find ways to motivate an individual to achieve their goals.